Many of us have noticed the rise in spending power of Black Women over the past 20 years. Not only have salaries and earning increased for Black Women, but they have higher consumption rates than many other groups. A double bonus for marketing and sales.
So any product that is geared toward Black women is likely to do well.
The obvious list includes shoes, clothes and makeup. But those categories are saturated. How many pairs of shoes can you wear at a time? There seems to be an opening for "social" or "experience" spend such as travel, dining out with friends, plays, movies, spas, or new experiences. In other words: Arts & Entertainment
A great example of this is the plays of Tyler Perry that provide a wholesome night out of entertainment. Or movies like the Best Man, Jumping the Broom or Love and Basketball which attract huge audiences.
Now I have seen a new trend where small, Black, women oriented play companies performing Black written and directed works with a Black cast in local venues or schools for a short time. I am not sure you can leverage or scale this type of business, but it is nice to see the activity.
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